Arkansas Trucking Association

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New TV Ad Spreads Positive Message about Trucking and Truck Drivers

The Arkansas Trucking Association launched an ad campaign this week that aims to tell the story of trucking in Arkansas—the story of over 80,000 Arkansans employed in the industry, of which 38,000 are drivers.

The commercial began airing Feb. 15 on television networks across the state and will also be distributed through social media channels. "It is vital to educate our public officials, lawmakers, the media, as well as the general public, on how safe and essential trucking is," ATA President Shannon Newton said. "We are proud of our industry and want to share that message.”

Arkansas Trucking Association TV Spot from Arkansas Trucking Association on Vimeo.

The ad focuses on the essentiality of trucks and the people who drive them to deliver to hospitals, grocery stores, schools and businesses-small and large.

"Truck drivers are our friends and neighbors, fathers and mothers, sons and daughters, uncles and aunts,” Shannon Newton continued. "And yet, we often forget they carry the weight of our economy—not to mention our food, medicine, books, computers, everything—on their trucks. This is a reminder that trucking delivers . . . or everything stops, as the ad says.”

The video, produced by Little Rock-based Bespoke Media, is intended to raise awareness about the contributions truckers make to our state economy. It will air for 8 weeks, including spots during March Madness.

The video will also be released on the Arkansas Trucking Association’s social media channels like Facebook, Twitter and YouTube. ATA members and carriers around the state are encouraged to share the video and upload it to their own websites and social media accounts.

The Arkansas Trucking Association would like to extend its appreciation to the following companies for their contribution to the ad: CalArk International, Truck Centers of Arkansas, Utility Tri-State, Inc. and Walmart Transportation driver Justin Sleeper from Searcy, Ark. who appears as the driver in the ad.

Contact Us

Arkansas Trucking Association
PO Box 3476 (72203)
1401 West Capitol Ave.
Little Rock, AR 72201

(501) 372-3462 | Phone
(501) 376-1810 | Fax

Our Mission

  • PROTECT the collective interests of trucking companies in the political and regulatory arenas.
  • PROMOTE the dynamics of trucking so that people have a better understanding of the link between America's primary freight delivery system and the standard of living they enjoy.
  • SERVE our members to help them to grow their business and their profits
You are here: Home News In Brief ATA Launches TV Ad