Arkansas Trucking Association

ATA Names New Business Development Coordinator and ATA Support Program

Arkansas Trucking Association is celebrating its 85th anniversary in 2017. In the new year, the association announced its bi-monthly magazine, Arkansas Trucking Report, would be transitioning publishing operations in-house and naming Amanda Lamb to the business development role to take over the advertising and publishing of the trade periodical. Lamb will also be educating members about ATA's newest opportunity to support the association and its goals.

Lamb comes to ATA with over 10 years of retail and office management experience. As the new business development coordinator, she will manage advertising and sponsorship sales for the association's publications and events as well as inviting members to join The Founders Club, a new program that allows loyal supporters to bundle advertising and sponsorships with exclusive perks.

The Founders Club allows members to choose between two packages to match their budget and maximize exposure at over 30 ATA events and in its publications throughout the year. Founders will be recognized as leaders in the industry and partners with ATA in our efforts to make the industry safe, stronger and more successful.

Sponsorship sales have previously been managed by ATA staff while Jennifer Matthews-Drake of Matthews Publishing Group has been Arkansas Trucking Report's publisher for more than 18 years. During that time, she helped the association grow ATR's readership from 1,000 to more than 25,000, not only saturating Arkansas but surrounding states and gaining an impressive national reach.

"As we bring Arkansas Trucking Report publishing operations under the ATA umbrella, we thank Jennifer for helping make this possible and know Amanda will build on the success Jennifer has created," said Shannon Newton, ATA president.

If you would like more information about The Founders Club or want to discuss advertising opportunities, contact Amanda Lamb at amandalamb@arkansastrucking.com.

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