Arkansas Trucking Report Award-Winning Regional Journal of the Arkansas Trucking Association

Want to receive the Arkansas Trucking Report? > Click Here to Sign Up Online < > Click Here to View the Latest Issue < The Arkansas Trucking Report (ATR) is a unique, widely read, regional magazine on the people and issues in trucking today. ATR is distinctive from other trade journals in that each article is originally written. Each issue features an executive profile on one of Arkansas' premier trucking leaders. These profiles are nationally recognized and offer insights into the personal as well as professional lives of people who are making their mark on the industry. Other departments include Capitol Watch - covering federal or state political issues, Trade Secrets - analyzing current strategies to increase your profits, They Said It - a collection of unique and sometimes controversial quotes, News in Brief - an overview of news in capsule form, Trucking Stats - numbers to help you benchmark your company, Calendar of Events, Scene Around - industry and political events of interest, and The Last Word - guest columnists offer commentary on a transportation issue. This bi-monthly magazine is read by more than 17,000 people throughout the United States both within and outside the transportation industry.

ATR Archives

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The Guide to Arkansas Trucking A Comprehensive Listing of Trucking Firms & Private Carriers

The Guide to Arkansas Trucking is designed as a reference for manufacturers, distributors, wholesalers and retailers in selecting trucking companies for shipping and receiving goods. The Guide is cross-referenced, listing trucking companies as well as key contacts and phone numbers within each firm. Trucking companies may also be selected by the types of commodities in which they specialize. The Guide has a cover price of $35.

A bonus section contained within the Guide includes a listing of businesses that provide services
or supplies to the transportation industry, making it a handy reference for shippers and trucking companies alike in selecting vendors.

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Testimonials

"I carry the Arkansas Trucking Report with me." "That's how much I value this magazine. While I'm deluged with differing magazines from across the nation, the Arkansas Trucking Report is the only one I actually pack in my briefcase and take with me. I think that speaks volumes for its quality and readership, even on a national level." Duane Acklie, Chairman, Crete Carrier Corporation

"Take Dead Aim." Aon Truck Group applies Harvey Penick's common rule of golf to its advertising strategy: "Take dead aim." Our target audience? The readers of the Arkansas Trucking Report. Why scatter our dollars in magazines that executives don't read? ATR's readers are the people with whom we want to develop long-term partnerships. And it's working." Mark Brockinton, managing director, Aon Truck Group

Top 10 Reasons to Advertise

10. It's the Only One of Its Kind
If you were to choose only one place to advertise, this would be it because there simply is no other medium in this country to advertise directly to this exclusive market.

9. You'll Be in Good Company
Just take a look around... you'd be in some pretty spectacular company as an advertiser in this publication. Take charge of making your corporate image even better by advertising in ATR now!

8. Reach Qualified Decision-Makers
Arkansas is home to more of the nation's top 100 trucking companies than any other state. Couple that with the added distribution of firms in our neighboring states and what you get is a readership that is truly unsurpassed. Our readers will buy your products if you're in front of them in the right format. This is it.

7. Support the Industry Upon Which You Rely
By advertising in the Arkansas Trucking Report, you're contributing to the success of the Arkansas Trucking Association, and by contributing to its success, you'll make it possible to prevent dangerous and costly tax hikes, fight off the state highway commission and allow us to throw more tailgate parties and hold more golf tournaments!

6. It's Cheap
That's right... for a mere .15 cents (less than half the price of one U.S. postage stamp) you will communicate your corporate message to every single reader in every single issue in the form of a full page, color ad. You simply cannot buy anything else that's this cost effective. You do the math!

5. It's the "People Magazine" of Trucking
Arkansas Trucking Report is a who's who of the trucking industry. Learn about your peers, your heroes and your competitors all in one place.

4. People Read It
Of all the zillions of magazines to hit a trucking executive's desk, this is the first one that gets read. It's about our nation's leading business executives in their hometown.

3. We're a Regional Magazine
We completely saturate the territory of Arkansas, Tennessee, Texas, Oklahoma, Missouri and Louisiana. Unlike any other! We also mail to key executives around the nation, for example, members of the Truckload Carriers Association receive a copy.

2. Professional Ratio of Advertising to Editorial
We're committed to bring each issue of Arkansas Trucking Report to you with an average of 50% advertising and 50% editorial. And all of our articles are originally written just for you. What that means to you, the advertiser, is that your ad won't be lost in a sea of ads, but rather nestled in interesting-to-read editorial.

And the #1 Reason to Advertise in the Arkansas Trucking Report is...

1. It Works!!!

Advertising Information

The Arkansas Trucking Report and The Guide to Arkansas Trucking are published by Matthews Publishing Group. For further information about advertising, past issues or to receive these publications, contact Jennifer Matthews Kidd, publisher, at jennifer@matthewspublishing.com or (501) 907-6776.