Arkansas Trucking Association

Shannon Newton
President, ATA

Birds are supposed to be skilled at predicting the weather and enduring the elements.

Science says it’s something about barometric pressure and how the winged creatures have a sense for that sort of thing. Some birds binge eat to fatten up before a storm. Some build better nests to shelter them through it. And some bypass the ordeal entirely and fly south for the season. What birds have yet to master or learn through evolution… is the concept of glass. 

On Feb. 16, the ground was covered with half a foot of snow, and another round was in the forecast. On my way out of Target, I noticed a baby bird trapped in purgatory between the two sets of automatic doors. My arms were draped with shopping bags carrying the essential supplies (puzzles and candy) for surviving the coming snow days. I was bundled up in my parka and mask, kicking my legs to trigger the exterior doors to open and flapping my arms to shoo the bird outside. 

The poor thing was clearly traumatized and exhausted from flapping and flinging itself into what looked like blue skies on the other side of the glass. I scared it from one side to another and then back before it just gave up.

Finally, the bird was left with no other option than to give in to whatever came next. I was afraid it might flutter or bite me out of fear, but the bird was forced to trust me to pick it up and carry it outside to freezing freedom.

If it’s hard to picture me as the eccentric lady attempting to save baby animals in the Target vestibule, thank goodness. But unusual circumstances can push us to take on unfamiliar roles.

Local meteorologist Todd Yakobian said this is a rare weather event, the kind you tell your grandkids about; five years’ worth of snow in three days. We are all navigating unfamiliar territory: Snowmageddon 2021, a global pandemic, a volatile market, K-shaped recoveries, and social challenges we may have never confronted before. 

In life, in business, how many times do we pursue what we think are blue skies, using the same tactics that have always worked to no avail?  How hard must we try to do it our way? How scared of failure or demise must we be before we allow an unfamiliar influence to show us a different way? To deliver us to a place where we can be successful?

I don’t know who needs to hear this, but if your pipes are frozen, your business is stalling or your political strategy is deadlocked, recognize who’s around to support you. Someone is likely willing to show you a different way.

I’ve got much respect for the confused fowl that clutched my palm through the entry way. There’s wisdom in admitting when you’ve hit the glass too many times and accepting help to the other side.

2021 Arkansas Trucking Championship Cancelled

We are disappointed to announce that the 2021 Arkansas Trucking Championship, previously scheduled for June 11-13, is cancelled. This announcement follows the cancellation of the American Trucking Associations' National Truck Driving Championship & National Step Van Driving Championships (NTDC/NSVDC).

After consulting with numerous member companies about their willingness to send competitors, volunteers and equipment, it became clear we would not have the numbers necessary to host a successful championship.

For half a century, we have recognized safety and excellence in the professional technicians and drivers from across our state by bringing them together to compete. Together with peers and families, we have celebrated their successes.

Drivers and technicians, thank you for all of the hard work you continue to deliver day in and day out. Your dedication to doing this job safely in the most complicated of situations has never been more evident than what we have witnessed over the past year. 

To the volunteers, employers, families and fans, please join us in thanking and celebrating these heroes from afar. We must continue to show our appreciation and to recognize all they put on the line so we can move our nation forward. 

We hope to see you all safe and healthy in 2022.

Shannon Newton
President, ATA

2020. A number. A year. An era. A verb. A tragedy. A triumph. A numbing out. A waking up. A distancing. A coming together.

It’s been almost 20 years since Sept. 11, 2001, when hijacked planes flew into the towers and buried our sense of security beneath rubble in New York City. Still, every year, people, unprompted, tell us what they were doing when they heard the news, where they were when they watched it happen on TV. It was a moment in our nation’s history that had a before and an after.

As I’m writing this, 2020 is about to end, and I’m searching for a single moment that I might remember in 20 years. There have been many I won’t forget, but we didn’t get that demarcation between the before and the after that we all experienced together. The whole year has been “during” the pandemic. Even when we didn’t know it was here in the United States, perhaps as early as December 2019 or early January 2020, spreading slowly at first, unnoticed.  The pandemic was happening to us.

Shannon Newton
President, ATA

When the world came to a screeching halt this spring, trucks delivered the supplies needed to shelter in place. As people prepared to bring their whole lives under one roof, we delivered their laptops, desks, treadmills, medicine and much-coveted toilet paper. With a vaccine ready, trucks are delivering what we need to be able to safely leave our homes again.

Are we glad to put 2020 in our rearview mirror? Absolutely, but we accomplished a lot this year, both as an industry and as an association. We are winning a nationwide PR campaign that prominently portrays truck drivers as the frontline heroes they are. Here in Arkansas, we had a major victory on the ballot with the passage of Issue 1 in favor of better roads.

I want to thank you, your company and all our safe, professional drivers for stepping up and meeting each challenge – and there were plenty this year. Despite shutdowns and constantly-evolving regulations, you delivered. I also want to extend a special appreciation to our PAC and Governmental Affairs Fund contributors who helped make this year a success at the polls.

Vote for Roads. Vote for Issue 1.

Ed. note: In November 2020, Arkansas voters will have the power to decide if the state should keep collecting a half-cent sales tax in order to raise over $205 million annually for state highways and bridges, plus an additional $43 million each for counties and cities. In each issue leading up to the election, we have covered the potential impact of that decision. In this month’s issue, we tackle the economics. We encourage you to educate yourself before you vote and to help educate your friends, family, neighbors and coworkers who will help Arkansas make critical choices about our state’s infrastructure. Read Part 1 of this special series "Highway Dollars and Sense" on the political history of the half-cent sales tax for infrastructure,  Part 2 on the necessity of roads to our everyday lives, Part 3 on how highway funding creates a safer state for everyone, and Part 4 on the economic repercussions of making the temporary tax permanent.

Every time that we arrive at this moment—days before the election—we’re always ready for it. Maybe every election cycle, we get more anxious for the attack ads and op-eds to end, for holiday cards to replace candidate fliers in our mailboxes, for the conversation to be about anything else.

The Governor and advocates for Issue 1 have taken every opportunity to tell voters about what a YES vote would mean for drivers on Arkansas roads. There have been challenges of campaigning across the state when the pandemic thwarted original plans, and opponents have also spent time trying to persuade voters.

If you are still on the fence, we hope you’ll consider reading our entire series “Highway Dollars and Sense,” but to sum up, Arkansas Trucking Association has been working toward a reliable infrastructure package for over a decade. Right now, we have a chance to seize the moment and make it happen as voters. Funding roads by continuing to collect a half-cent sales tax will allow people in all corners of the state to have access to an essential resource, maintain and improve safety, and support the economy and prosperity of communities.

Voters get to make it happen

Issue 1 has had late opposition organize in the weeks leading up to the election. One consistent argument is that a tax should not be written into our state Constitution. It’s not a controversial stance to want to revere and preserve our most fundamental state text. In fact, just down the ballot, Issue 3 proposes to make it more difficult for lawmakers and petitioners to change the Constitution.

Shannon Newton
President, ATA

In Arkansas, and around the country, having well-funded and well-maintained infrastructure is not a foregone conclusion. For decades, we, along with other stakeholders and elected officials have tried and failed.

Until every vote has been counted, we won’t know if this time was different.  The passage of Issue 1 on November 3rd would finally secure a long-term funding solution for the maintenance and upkeep of roads and bridges across the state. 

But even before knowing if we have been successful, I can say thank you for being a part of the effort.   Everyone—even our opposition—recognizes the problem. You likely drove over, around or through the problem this morning. It isn’t a secret or partisan or at all divisive to say, many roads and bridges are not fit for the future we want. I’m so proud of the policy makers, professional stakeholders, and also all of you who have a personal stake in seeing a need and not being satisfied with looking away from it.

Power of the Purse After a Pandemic

Ed. note: In November 2020, Arkansas voters will have the power to decide if the state should keep collecting a half-cent sales tax in order to raise over $205 million annually for state highways and bridges, plus an additional $43 million each for counties and cities. In each issue leading up to the election, we’ll be covering the potential impact of that decision. In this month’s issue, we tackle the economics. We encourage you to educate yourself before you vote and to help educate your friends, family, neighbors and coworkers who will help Arkansas make critical choices about our state’s infrastructure. Read Part 1 of this special series "Highway Dollars and Sense" on the political history of the half-cent sales tax for infrastructure,  Part 2 on the necessity of roads to our everyday lives, and Part 3 on how highway funding creates a safer state for everyone.

It’s no surprise that Issue 1, and most issues and candidates on the ballot, can’t be divorced from the current moment—we are in the middle of a pandemic that has created, highlighted and exacerbated problems in our society.

Throughout the pandemic, Arkansas’s Gov. Hutchinson has reminded citizens that both public health and the economy are on the line.

While the state’s economy has suffered as people reduced movement to contain the spread of the virus, Arkansas has fared better than many other states. Restaurants closed their dining rooms for months and swiftly adapted to safe, efficient, sometimes contactless take-out operations. Salons, tattoo parlors and gyms mostly had to cancel all their business during the first few weeks in order for hospitals to create plans and acquire supplies in case of a surge in cases.

Shannon Newton
President, ATA

As our trucks keep rolling and our industry continues to deliver for America, the health and safety of our members is of vital importance to us.  Together, we are facing a truly unprecedented situation.  The global coronavirus pandemic is affecting all of our businesses, families, communities and our way of life.

During this crisis, the association has remained committed to providing our members with the latest information, advocating for their best interest and highlighting our industry professionals as heroes.

A Safer Way Home

Ed. note: In November 2020, Arkansas voters will have the power to decide if the state should keep collecting a half-cent sales tax in order to raise over $205 million annually for state highways and bridges, plus an additional $43 million each for counties and cities. In each issue leading up to the election, we’ll be covering the potential impact of that decision. In this month’s issue, we tackle how the money we spend on infrastructure is money invested in our own safety. We encourage you to educate yourself before you vote and to help educate your friends, family, neighbors and coworkers who will help Arkansas make critical choices about our state’s infrastructure. Read Part 1 of this special series "Highway Dollars and Sense" on the political history of the half-cent sales tax for infrastructure and Part 2 on the necessity of roads to our everyday lives.

About 12 months ago, Gov. Asa Hutchinson declared a state of emergency when the Arkansas River rose over 40 feet. The Army Corps of Engineers were looking at maps of northwest Arkansas and projections of which highways would be under water in the event of a 200-year flood. The levees broke; the waters rose. The historic flooding was the top news story in the state for 2019.

Arkansans will remember that routes all over the state shut down. Actually 40 segments of highways had to close because of flooding. It left lasting damage long after the water receded. A whole section of asphalt was carried away with the current, leaving a huge, dangerous hole in Highway 155 near Dardanelle.

Six months later, repairs were still underway.

Shannon Newton
President, ATA

Our trucking community stretches everywhere the roads connect.  It doesn’t simply stop at state borders. And for this issue, we headed to Sapulpa, Okla., outside of Tulsa, for a first time visit to a long time ATA member, John Christner Trucking. 

I had seen in industry and social media how John Christner Trucking had encountered early cases of COVID-19 within their staff and how new president Danny Christner had openly shared his efforts to protect his workforce and continue serving customers. Impressed, I wanted to meet him myself and introduce him to our readers.

On Wednesday, May 20, I was excited to attend the interview because from our limited previous interaction, I knew Danny to be full of energy and personality. So, I woke up early and headed 300 miles west. 

Perhaps more than others, I feel comfortable and capable when I have plenty of information and control of my choices. I imagine this is how drivers feel when they start each day.  They want to know the weather, the traffic conditions, the obstacles, the cities along their route, and then be free to make the choices that will get them to their destination on time and safely.

Mythbusting and Life Saving on the Essentiality of Open Roads

Ed. note: In November 2020, Arkansas voters will have the power to decide if the state should keep collecting a half-cent sales tax in order to raise over $205 million annually for state highways and bridges, plus an additional $43 million each for counties and cities. Leading up to the election, we’ll be covering the history and potential impact of that decision. We encourage you to educate yourself before you vote and to help educate your friends, family, neighbors and coworkers who will help Arkansas make critical choices about our state’s infrastructure. Read part 1 of this special series "Highway Dollars and Sense" on the political history of the half-cent sales tax for infrastructure.

A Myth

It’s a popular misconception that the driving force behind the Interstate highway system was civil defense.

Pres. Dwight Eisenhower was lobbying for a highway proposal in the 1950s when the threat of an atomic bomb was never far from any American’s mind. Evacuating the cities in the event of a nuclear attack wouldn’t be efficient on the country’s current roads; a smooth way out in emergencies was necessary.

This wasn’t the reason that the country needed to fund the construction of a well-connected series of highways. It was just a perk.

Shannon Newton
President, ATA

Unlike ever before, Americans are universally experiencing a common truth…  virtually nothing is going according to plan. In February, I sat down with my team for our regular editorial meeting to discuss the next issue of the magazine. Usually, Issue 2 is distributed at our annual conference, held each spring. It is delivered to attendees’ hotel rooms and blown up for display in the convention center. We brainstormed and assigned stories we thought readers would find interesting and insightful, including the story you’ll find on page 21 about a public health crisis in China that had affected the supply chain and had recently appeared in some patients on the U.S. West Coast.

A few weeks later, there were cases of that new virus, COVID-19, in Arkansas. In less than a fortnight, a protein invisible to the human eye brought everything to a screeching halt—except trucks. Those were still moving, and people were noticing that everything they needed to stay home and healthy was being delivered by men and women driving trucks. I called my managing editor and asked her how we could retool this issue of the magazine to address this global moment and focus on trucking’s role.

Why the choice is yours

Ed. note: In November 2020, Arkansas voters will have the power to decide if the state should keep collecting a half-cent sales tax in order to raise over $205 million annually for state highways and bridges, plus an additional $43 million each for counties and cities. Leading up to the election, we’ll be covering the history and potential impact of that decision. We encourage you to educate yourself before you vote and to help educate your friends, family, neighbors and coworkers who will help Arkansas make critical choices about our state’s infrastructure. Read part 2 of this special series "Highway Dollars and Sense" on why the roads in Arkansas have been essential to our way of life on an average Monday and in the middle of a crises.

Last spring was a big win for roads in Arkansas.  You probably heard Gov. Hutchinson claiming to have signed the biggest highway bill in the state’s history. It’s true. In a bipartisan effort, the executive and legislative branches came together with major stakeholders (like Arkansas Farm Bureau, The Poultry Foundation, Arkansas Municipal League, Arkansas Association of Counties and Arkansas State Chamber of Commerce) to find a way to start closing the gap between the amount we have and how much it really costs to maintain and develop the transportation infrastructure that connects our 75 counties to each other and the rest of the world. The Arkansas Department of Transportation estimated the gap to be $478 million.

Shannon Newton
President, ATA

Every 10 years, we are completely different people in new bodies. Scientists have found that the human body replaces all its old cells with new ones. So roughly every decade, you don’t host any of the same cells that you used to. News flash, you literally aren’t who you were at 20 or 30 or 40. On your birthday or when you’re feeling particularly reflective, you might look back and notice all the ways your body has changed. You might make different decisions about fiber, wrinkle cream, nights out and exercise based on the body you have now.

Our country is regenerating, too. That’s why we take the census. The Constitution mandates that every 10 years we take a count of the population of all 50 states, the District of Columbia, and five U.S. territories. It’s prudent that the decisions we make today reflect who we are as a country and not who we used to be.

Shannon Newton
President, ATA

If you’re the resolution-setting type, you already know the adage to celebrate the small wins. You ran that first mile. You wrote that first page. You took your first lesson. You saved that first dollar. Goals achieved and progress made is a result of a lot of small wins.

Celebrating the small stuff is great and all, but at the end of this long decade that we began in recovery from an economic crisis that closed the doors of many trucking companies, I’m ready to celebrate the big stuff. And as we roll into 2020, we have reason to celebrate some big wins for trucking.

First, the highway bill.  The Legislature passed Gov. Asa Hutchinson’s highway funding plan, the largest Arkansas history, in April. The first phase of that bill is in effect. In Oct., fuel taxes increased by 3 cents per gallon and 6 cents per gallon on diesel to fund roads and bridges. The casinos currently in construction across the state will guarantee $35 million annually for infrastructure. And when voters go to the poll in November 2020, they will be able to approve making a half cent sales tax permanent to give state highways, city streets and rural roads the money it takes to maintain and support commerce across this state.

Shannon Newton
President, ATA

People ask for your opinion all the time. Sometimes we like to give it unsolicited. Public opinion is used these day’s to critique everything from movies to presidents. As another campaign cycle begins, many of you will likely be asked your opinion on a number of issues or candidates. This kind of survey dates back to George Gallup, the “Babe Ruth of the polling profession,” whose passion for measuring the world and confidence in numerical data inspired him to develop the Gallup Poll.

Gallup was profiled in TIME’s May 1948 cover story. As an editor of his college newspaper, he wanted to know who was reading and what they liked. The old method for determining readership was omitting the crossword puzzle and counting the complaints. Instead, he began surveying readers about their thoughts.

The trucking industry provides jobs for one in every twelve working Arkansans. From dispatchers to accounting, sustainability officers, compliance specialists, marketing and hundreds of others, we bring the freight and jobs for Arkansas communities.

Find out more about the career and internship opportunities available from the following companies, who proudly  support  Arkansas Trucking Association's partnership with UCA Transportation Day.

Career Opportunities

ATA would like to thank all the volunteers, sponsors, vendors, drivers, technicians, and fans that helped to make the 2019 Arkansas Trucking Championship the biggest to date!

Shannon Newton
President, ATA

It’s summertime. Time for beach vacations, pool days, theme parks and spending quality time doing things you enjoy with the people who make it enjoyable. 

In trucking, summer activities include a fast-paced produce season when those who haul fruits and vegetables have tight timelines for delivering watermelons and peaches to shelves in time for picnics and barbecues. While kids gather ‘round the campfire telling spooky stories before heading back to their bunks, bellies full of marshmallow, we are telling our own stories. It’s an essential part of what we do all year round, but the audiences vary from season to season.

Shannon Newton
President, ATA

The transportation sector is the 4th biggest contributor to the American GDP. Research from the Department of Transportation’s Bureau of Transportation Statistics shows that accelerations and decelerations of the freight Transportation Statistics Index precede the growth cycles of the economy by about four months. We sit on top of the economic fault lines, so when plates begin to shift, trucking feels it first.

Over 200 years ago, the three most powerful earthquakes shook the U.S. along the New Madrid faults, a seismic zone from Arkansas to Illinois. On Dec. 16, 1811, northeast Arkansas was the epicenter of the first quake. For over 7 weeks, more earthquakes and intense aftershocks rippled up the fault lines, and the convulsions shook awake people in Pittsburgh. Even Pres. John Madison and his wife Dolly could feel the tremors in the White House.

Shannon Newton
President, ATA

Each year, one team raises their league’s distinct trophy, cup or bowl in the air in celebration of a year’s worth of hard work, dedication, success, and likely a little bit of luck. Champions secure their place in history, forever to be remembered for the collective effort to be the best.

The images remembered and stories re-told are often those final moments or decisive series of events.

Yet, if you’ve ever been so fortunate to be part of a championship team, you know there are many more less picturesque moments that contributed to the success. Often times there were years’ worth of preparation, conditioning and disappointment. But when the right team was assembled, aligned with opportunity and a little bit of good fortune, history was made.

Shannon Newton
President, ATA

It feels so good to be right. Neuroscientists say we get a little rush of dopamine when we read or hear news that matches our beliefs about the world and success.  

Recently while at the gym I made a flippant comment, in attempt to make a loss sting a little less, about how boys were supposed to win a particular challenge.  I believed it to be true, but I didn’t really know with certainty.  It seemed logical to me that longer bodies with superior upper body strength would be advantageous for a row challenge measuring meters rowed in a given time.

As not to dwell on the loss, I quickly moved on to the next station and a new topic of small talk. 

Shannon Newton
President, ATA

I would love to use this column to pat ourselves on the back and congratulate all of you on a big win for the trucking industry, but maybe next time. This one's about perseverance, commitment and our willingness as an industry, as advocates, to call an audible and continue the work because there's plenty of it.

For the better part of three years, we have strongly supported the American Trucking Associations efforts to find a solution to the F4A issue of federal preemption.  State laws conflicting with federal laws have subjected interstate carriers to the impossible task of attempting to comply with multiple sets of overlapping rules and made the industry a target for greedy trial lawyers looking to catch carriers out of compliance with the duplicative requirements.

Over this time period, legislative strategies have been created, executed, scrapped and re-drawn numerous times.  Members of Congress have come and gone.  We’ve hoped for relief from the nation’s highest court.  But each time we were close to delivering a victory, language was stripped, votes were whipped, the petition for hearing by the Supreme Court was denied, and we came up short.

Shannon Newton
President, ATA

Every September, we host a lunch at a local truck stop during National Truck Driver Appreciation Week. It’s not particularly fancy, but it does take a lot of volunteers, donations and ketchup packets to pull off. We welcome as many truck drivers as are able to take their lunch breaks with us as they are travelling I-40.

Serving burgers and hot dogs is not an integral part of my job. But I look forward to it every time the opportunity comes around, because I love spending time with the people in this industry.

A few weeks ago, I was in Malvern, Ark. at JM Bozeman Enterprises. Rep. Bruce Westerman had accepted our invitation to meet constituents and learn more about the trucking industry in his district. We walked through the dispatch “war room,” met the all-female safety team and toured the technicians’ shop before Rep. Westerman agreed to ride along with one of the senior drivers. They shook hands, took pictures, and told stories with the Congressman while showing him their lives.

Shannon Newton
President, ATA

I am not much of a come-what-may person. Laissez faire is not part of my vocabulary, and not because I don’t speak French. It’s not part of my vocabulary because I’m just not the type of person who is comfortable when things are out of my control.  I prefer not to leave things to chance.

And yet, there are things in life you can’t control. I don’t like it, but I accept it. As often as tragedy can be prevented, it can’t.

In May, a jury in Houston, Tex., awarded a nearly $90 million judgment against Werner Enterprises after a pickup truck travelling I-20 lost control in freezing rain conditions, left the lane, crossed through the median and into the path of a Werner truck, travelling the opposite direction.

ATA would like to thank all the volunteers, sponsors, vendors, drivers, technicians, and fans that helped to make the 2018 Arkansas Trucking Championship the biggest to date!

Shannon Newton
President, ATA

Before Edison commercialized the light bulb, illumination has been a metaphor for how innovation lights up the dark. Scans of our brain show neurons literally “lighting up” the screen when we think and consider ideas.

We have this image of an isolated genius, hunched over his desk, where a glowing bulb flickers above his head in a dim, empty room as he composes, paints, or invents some masterpiece. Even Pablo Picasso, one of the greatest artists of the 21^st century said, “Without solitude, no serious work is possible.”

But science suggests that no serious work would be possible without socializing either, that our brains are made for relationships and innovation is just a by-product of what we really use our minds for—community.

Shannon Newton
President, ATA

In December 1982, Pres. Ronald Reagan faced a problem that feels eerily familiar. Four thousand miles of the not-yet complete interstate system was in need of resurfacing and 23,000 bridges in need of repair. The gas tax, which had been levied to fund the interstate system, had not been increased since three years before construction began. And it no longer covered expenses.

In the Transportation Assistance Act of 1982, for the first time in 23 years, Congress more than doubled the gas tax, raising it five cents to a total of 9 cents a gallon. The bill authorized $71 billion for highway construction, road repairs and mass transit.

Shannon Newton
President, ATA

This time of year, there’s a lot of pressure to spend weeks (and your whole paycheck) shopping for and wrapping holiday gifts for your family, but in the minutes after all the presents are opened, bellies full of chocolate oranges and surrounded by a small mountain of crumpled reindeer paper and ribbon, we can forget that the most expensive gift is the one we sometimes take for granted—living in a free country.

For all the reasons to love the holidays—presents, parties, your kids in matching pajamas on Christmas morning—the expectation to make merry and have an abundance of joy is not always the reality for the families who have an empty seat at the dinner table. The songs tell us to trim up the tree and deck the halls, but there’s a melancholy about the season for anyone remembering loved ones who have laid down their lives for us to freely celebrate whatever holidays we want.

Shannon Newton
President, ATA

This year has been marked with reflection over the past 85 years since the Shippers and Carriers Association of Arkansas was formed in 1932. While it might be easy to talk about how the Association took tough stances on issues that improved conditions for Arkansas carriers, it’s much harder to be the association that takes those tough positions and persuades others to come along. Sometimes, we’ve gotten it right and led the change, and other times, like when the Association opposed deregulation, we followed the change and learned to adapt.

On every issue ATA tackles, we want to be on the right side of history.  The questions we always ask are these: Does this improve safety? Does this make carriers more efficient, more profitable or more risk averse? Does this protect our most valuable asset—professional drivers?

When the answers are yes, we don’t hesitate to stand out front, lead the discussion and speak to our legislators and other decision makers. Fortunately, on ELDs, we have been heard by those in Washington.

Shannon Newton
President, ATA

Last week, around 1:18 pm, people gathered on the sidewalk outside the office, passing around pairs of funny cardboard glasses, to crane their necks back and look skyward for the solar eclipse.

Because Arkansas didn’t lie in the path of totality, only 90% of the sun was covered. Ninety percent sounds like a lot, but unless you had the right lenses, the day wasn’t that much different than any other day. Crescent shadows fell on the pavement, and the light was a little dimmer than any other sunny afternoon, like a storm was rolling in but without a cloud in the sky.

Even just ten percent of the sun’s light still made for a mostly bright, hot, summer day.

For our cover story this issue, I got to spend an inspiring morning with Laura Lane, the president of global public affairs at UPS.  She talked about her life and her stance on policies important to the industry, but what I walked away from that meeting with was a sense of hopefulness, that every challenge has a silver lining if you are wearing the right lenses.