Industry Communications Demand More Creativity
By Tom Ricciardone, Guest Writer
A truck driver’s day begins with the end in mind.
Safety first. Safety always. There can be no compromise.
Where what it takes is driven by what’s at stake: Dedication, passion, commitment—to upholding the highest standards of excellence.
Where hard work and working hard are the price of entry. And professional pride is personal.
Where preparation and attention to every detail are never in question. All day. Every day. No matter where. On and off the road.
Each day the road ahead is filled with challenges. Unforeseen risks. From anywhere. At anytime.
For the professional truck driver, for the business that keeps America moving, their business is safety.