The Last Word
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- Created: 01.18.2023
Popularity Contest: People Like Truckers
By Trucking Moves America Forward
In September, Trucking Moves America Forward commissioned a survey to measure the impact of awareness and image campaigns. The TMAF campaign was launched in March 2014 at the Mid-America Trucking Show to improve the image of the trucking industry and educate the public on the impact of the industry and its relevance to the American way of life.
When the survey was last conducted pre-pandemic in 2019, 67% of respondents had a favorable impression of the trucking industry.
Since then, the public’s perception of trucking has only improved. In fact, the image of trucking is stronger than ever.
The public perception of the trucking is at an all-time high with the poll finding that the majority of Americans – 87% of voters – have a favorable impression of trucking, which is the highest public opinion has been since TMAF began tracking industry views almost a decade ago. More and more Americans continue to realize the essential role that trucking plays in the nation’s economy and in all of our lives, thanks to industry-wide education efforts.
Up Front - No asterisk
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- Created: 12.01.2022
Shannon Newton
President, ATA
Those who know me well, know that highlighting the differences associated with being a woman in the workplace is not a subject that excites me. I long for the day when it isn’t noteworthy, and we can just accolade the individual. No need to asterisk her success: She’s smart/talented/accomplished for a woman.
But we’re not there yet, so continuing to talk about it is important. Highlighting the successes of women in our industry makes it easier for others to imagine their own. Emulating the path of others seems more achievable than blazing a new one—not only for young girls imagining what they want to be when they grow up but also for young ladies contemplating college courses and career decisions. Our industry needs both.
The Last Word
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- Created: 12.01.2022
A Strong Foundation: People, Technology, Capacity
By Shelley Simpson
J.B. Hunt Transport, Inc. recently passed a big milestone: 60 years in business. That’s 60 years of building on Johnnie Bryan and Johnelle Hunt’s innovation and vision for a more efficient supply chain. That’s 60 years of delivering for our customers and taking care of our people.
When we took the time to reflect on our history, three important themes emerged. They are the foundations of all that has come before, and all that will come after. These three company foundations personify the momentum that got us here and the vision that will continue to push us forward.
Arkansas Technicians Garner Big Wins at National Competition
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- Created: 09.29.2022
Arkansas Technicians Garner Big Wins at National Competition
Jesse Elmore, a heavy-duty truck technician for Doggett Freightliner of Arkansas, and Sean “Kade” Bring, a trailer technician for Tyson Foods, represented Arkansas at the American Trucking Associations’ Technology and Maintenance Councils’ National Technicians Skills Competitions this week, Sept. 25-29, in Cleveland, Ohio.
At the national competition known more commonly as SuperTech, Elmore took 1st place in the Brakes Station on the Heavy Duty Truck Track, while Bring won 1st in the Hydraulics & Drivebelts Station in the Trailer Track.
