By Paul Enos, CEO of Nevada Trucking Association I couldn’t make it to Las Vegas on May 6, when Daimler Trucks tested their autonomous driving software on the Las Vegas Motor Speedway. I sent our Member Relations Director Kim Yaeger to the press conference and demonstration. While she was in Las Vegas, I was at […]
The Last Word – Technology Gains and Losses Read More »
Shannon Newton President, ATA Grown men huddled around water-coolers talking Cinderella, bracket busting, buzzer beaters, jubilant celebrations and teary-eyed defeats are all part of the hoopla and frenzy that is March Madness. This single-elimination tournament between 68 teams determines the national champion in college basketball. The phrase March Madness references the excitement, passion, unpredictability and craziness surrounding
Up Front- Won – Not Done Read More »
By Steve Williams, Chairman & CEO of Maverick USA Nostalgic? Perhaps. I remember my Dad and grandfather’s 160 horsepower KB 6 Internationals roaring across Missouri on US 40. I remember when the Interstate System didn’t exist, watched it get built and used up during my lifetime. I remember the time when we dreamed big dreams
The Last Word – Nostalgic Investment Read More »
Craig Harper J. B. Hunt Transport Chairman of the Board, ATA Depending on your outlook, the trucking industry has many daunting challenges to address or critical opportunities to seize in 2015 and beyond. Of course perspective matters, but this is not just a clever case of semantics. It’s about mindset. Research suggests a powerful link
Up Front- Seizing Opportunities Read More »
By Steve Brawner, Contributing Writer The ideal truck driver is a 20-year veteran who is physically fit, has worked only for one carrier, has never had an accident and has already been named Driver of the Year. Unfortunately, there aren’t many drivers like that available. In fact, the reality is just the opposite. According to
The Last Word – Change Marketing, Driver Roles to Recruit Young Drivers Read More »
Shannon Newton President, ATA In Sept 2011 the Highway Commission named Scott Bennett as director of the Arkansas State Highway and Transportation Department (AHTD). We have profiled Scott Bennett in this issue of ATR because the relationship between industry and the department has never been better or more vital. It is well worth highlighting. To
Up Front- Paving a New Way Read More »
By Kenneth Calhoun, Guest Writer For years, we’ve been dealing with the very real crisis of the truck driver shortage. The American Trucking Associations reports that freight volumes grow year-over-year, but the industry is still many drivers short of supporting that growth. In addition, driver turnover is up 11 percent this year. And yet, freight
The Last Word – An Honorable Profession Read More »
Shannon Newton President, ATA As an industry, we talk a lot about image. We worry about public opinion. It’s only natural. After all, who doesn’t want to be loved? While image is not everything, it certainly has an impact, from driver and industry recruitment to regulatory, legislative and public policy actions. I think most of us think
Up Front-They Like Us. They Really Like Us. Read More »
By Tom Ricciardone, Guest Writer A truck driver’s day begins with the end in mind. Safety first. Safety always. There can be no compromise. Where what it takes is driven by what’s at stake: Dedication, passion, commitment—to upholding the highest standards of excellence. Where hard work and working hard are the price of entry. And
The Last Word – Industry Communications Demand More Creativity Read More »
Shannon Newton President, ATA I’ve worked for the Arkansas Trucking Association for over a decade now. You would think I’d have a handy elevator pitch that succinctly conveys the essence of what it is we do. Yet, I don’t. Not one I’m completely satisfied with anyway. Sure, I can recite the mission statement. Rooted in
Up Front- What we do. Why we do it. Read More »