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The Last Word – What if You’re the Answer to the Driver Shortage

By Rebecca M. Brewster Guest Writer Last December, ATRI issued a report that documented what many of you already suspected was occurring in the trucking industry—our workforce is aging, and we’re not bringing in young people to replace those who have spent a lifetime delivering the nation’s freight. The ATRI analysis, which utilized data from the U.S. […]

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Up Front- Won – Not Done

Shannon Newton President, ATA Grown men huddled around water-coolers talking Cinderella, bracket busting, buzzer beaters, jubilant celebrations and teary-eyed defeats are all part of the hoopla and frenzy that is March Madness. This single-elimination tournament between 68 teams determines the national champion in college basketball. The phrase March Madness references the excitement, passion, unpredictability and craziness surrounding

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The Last Word – Change Marketing, Driver Roles to Recruit Young Drivers

By Steve Brawner, Contributing Writer The ideal truck driver is a 20-year veteran who is physically fit, has worked only for one carrier, has never had an accident and has already been named Driver of the Year. Unfortunately, there aren’t many drivers like that available. In fact, the reality is just the opposite. According to

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